Reading New Year Cycle Challenge


Reading Borough Council’s transport team have kicked off a ‘virtual cycle challenge’ to encourage more people to try cycling as a way of becoming healthier and saving money.

People who sign up for the virtual challenge will be committing to cycling a total of 874 miles – the equivalent from Lands End to John O’Groats. If that feels like a major challenge, people can invite their friends to join their virtual ride team and cycle in relays.

The challenge is free and there’s some great prizes including an iPad 3, cycling gear and a meal out with virtual bike ride team mates.

If people are unsure of the best route to cycle to their destinations they can check out Reading’s Cycle Maps which cover routes to key destinations like schools, offices and leisure facilities, along with details on leisure rides. For more information visit

January 15, 2013 |

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