Reading Easy Cycle Challenge

More than 80 local businesses and 2,000 people will take part in the challenge over a three week period from 6th to 26th May. The challenge, which is being organised by Reading Borough Council, is aimed at encouraging people to hop on a bike to experience the benefits of riding first hand.

People can cycle anywhere they like, anytime they like over the three-week period. The organisations that get the most staff riding for just 10 minutes or more will win prizes. These include a new Trek 29er Mountain Bike from AW Cycles, 500 cinema tickets, restaurant vouchers, spa vouchers and more.

Foster Wheeler and BG Group are among 67 businesses who are already signed up to the Challenge and there will be a live league table on the Easy Cycle Challenge website showing which organisations are currently in the lead.

This year’s event follows the successful Reading Cycle Challenge which took part last year. Three months after that event, 40% of the non-cyclists who took part were cycling regularly each week.

Registrations for this year’s Challenge are still open and it’s free to take part. For more information, go to www.easycyclechallenge.org.uk.